Definition of innovation

The definition of innovation

The definition of innovation is literally: renewal. It is about solving real customer problems in new ways. This can be done by applying new technologies in products or services AND by having employees with the mindset to understand the customer experience. Innovation is not only about small improvements, but also about organizational processes.

And this is what you will learn more about in this post.

Types of innovation

There are a number of types to innovate as an organization. The way depends of course on what kind of organization you have and what you give in. The following are the most notable:

  • Product innovation: The organization develops a new product by renewing an existing product;
  • Service innovation: Renewing a service of adapting in a positive sense;
  • Processes are made to be improved;
  • Technological innovation: Investing in developments, for example Virtual Reality;
  • Market innovation: You focus on a new target group.
  • Social innovation: Successful organization have mature and humble people with the mindset of accepting that something might work AND/OR that are able to admit to be wrong and move forward in a new direction. Learning quick and constantly can lead to the most rewarded and least risky unexpected innovation opportunities.


Applying innovation to your organization

You are not only with innovation to discover technical inventions from the inside, but the organization quickly revolves around small beginnings and processes yourself. To ensure that you take your organization to the next level, you have to keep innovating!

Innovate with STUDIO.WHY

STUDIO.WHY helps organizations to innovate in the best way. We strive to deliver concretely, so that your company can achieve growth. Do you want more information about innovation? Feel free to contact us via the contact form of participate in our free webinarsfree email course or training courses.

"Innovation is about solving real customer problems in new ways"

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