Experiences & Events

We believe that you learn most from experiences. That is why we often organize these wicked gatherings to boost innovation to kickstart new discoveries.

There are currently no events.

The world is changing fast. We let you experience how you to work in new ways.

Our new offering: Food Battle

Since a few years we organize learning experiences for trainees and young professionals active in Infrastructure and mobility. In 2021 we started with a learning experience for young professionals in the food industry. We are preparing more of these events.

My colleagues were amazed about my energy levels at the end of the year. I believe it came from 3 days of Food Battle at STUDIO.WHY!
Marianna Kanakidi (Kraft Heinz Company), participant Food Battle ,
“Energized to make this project a blast and a great learning experience to embrace this way of innovating!”
Koos de Bie,
Amazing how well our coach was able to address the core issue of our teamwork and help us further.
RAI Amsterdam,
“This Innovation Game unleashes the creativity of each person.”
Fred van Toor,


By far most of the experiences and events we organize are tailor made. We are experienced in delivering great learning experiences like:

  • Groups of 10 till over 1,000 
  • participants
    1 day up to 10 days
  • Remote or on location
  • At our studio or anywhere around the globe

We would be more than happy to hear your challenge and develop a suitable solution for you!

STUDIO.WHY International

Kees Froeling

+31 6 190 17 538


The only source of knowledge is experience.