To innovate literally means to renew. It is about solving real customer problems in new ways. This can be done by applying new technologies in products or services AND by having employees with the mindset to understand the customer experience. Innovation is not only about small improvements, but also about organizational processes.
An innovation is when an idea is successful in the market. This means that if something is innovative, it shouldn’t necessarily be something new. The idea has to be good so that it matches our behavior or it has to influence us. An innovation can be done in different ways:
In order to keep moving and to follow the latest trend in development, it is important to innovate. As an organization you need innovation, because the market is constantly changing. Besides innovating is good for your customer needs, it is also good for your competitors. If you don’t innovate, this can ensure that you don’t move along and your customers walk to the competitors and don’t want your product.
Innovation within an organization is a continuous and creative process. STUDIO.WHY wants to prevent it from becoming chaotic and therefore uses Design Thinking. Through this method you learn to innovate as an organization, but also as an individual.
"As an organization you need innovation, because the market is constantly changing"