Innovation & Entrepreneurship

Our trainings are not just about learning the trick of innovation, they are about practicing skills and tools to unleash your entrepreneurial mindset.

What we do

You want to get trained in STUDIO.WHY Design Thinking and the way we facilitate teams on innovation and entrepreneurship? Then join one of our courses. We offer a variety of topics, lengths and forms:

  • half a day up to 4 days
  • live gatherings on location or remote
  • a learning experience full of action learning
  • various languages, various time zones
If you want to see all options beside those in English, visit the portfolio page.

The world is changing fast. We train you to work the new way.

Our new offering

We believe that innovation and transformation, starts with personal leadership. For those who want to be the frontrunners in transforming the world for the better we introduce the WaveWHY Leadership Expedition.

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin

“If you are experienced in innovation projects, this training is a big enrichment.”
Innovation Coach,
“The atmosphere and energy of this training made us embrace the partnership we will grow stronger together”
Chamin Hardeman,
“STUDIO.WHY fulfills the role of our “driving instructor”, and that is exactly what we wanted.”
Gelderland Education & Labor Market,
“Empathy leads to happy customers and better operations.”
Royal Koopmans,
“The effort spent to transfer and adopt the methodology are the strengths of this training!”
Pieter-Jan Verfaillie,


Besides our open registration trainings (in various languages and locations) we offer tailor made incompany trainings and other learning experiences. We would be more than happy to hear your challenge and develop a suitable solution for you!

STUDIO.WHY International

Kees Froeling
+31 6 190 17 538