A highly effective and fun way to let all participants really contribute to a shared vision, ambition, concept or project plan.

Fingerstorming instead of brainstorming

We use the LEGO® SERIOUS PLAY® (LSP) method during our innovation sprints and facilitate our customers to use this powerful tool in workshops. Via the LSP-method it it easy for everybody to participate. During brainstorming usually just some of the participants really participate, while with the use of the LSP-method everybody is involved and committed.


A great way to get to know each other and build a stronger team that utilizes all specific qualities of individual team members.

Shared Vision

Develop a shared vision by building it together, leading to shared ownership and proud team,embers to actually contributing together.


Develop a prototype to test your assumptions and gain new insights to develop an even better concept.


LEGO® SERIOUS PLAY® is a proven, effective method for strategy- and vision development, team building, business planning and innovation. The power of LSP is that everybody (none excluded) is able to share knowledge, insights and opinions via the LEGO® bricks.

The following aspects are particularly of interest to you:

  • Full participation of all
  • Commitment to the shared models
  • Renewing working culture
  • Storytelling via metaphors
  • 3d models strengthening the shared story
  • Professionalization & training own employees
  • Certified Facilitators


  • Target group: internal or external, between 6 and 12 persons per group. We can facilitate simultaneous groups up to 150 people.
  • Duration: half a day up to two days.
  • Costs per workshop: custom.
  • We can facilitate the entire workshop and handle all needed materials. Optional the participants obtain a personal LEGO┬« Starter Kit that they take with them after the workshop.
“Excellent facilitation and clear steps with this method.”
Rotterdam, awareness through LEGO Serious Play,
“The execution of the workshop was flawless and really opened up the topic of psychological safety for our organization.”
Simone Hein,
“Making true connections made easy by colorful bricks.”


Would you like to start your own workshop? We are happy to assist you and design a suitable program. Please contact us!

STUDIO.WHY International

Kees Froeling

+31 6 190 17 538

The Future Lab has really pioneered within Lego. It's been a real design-thinking approach to innovation, which we've learned an awful lot from. - Jorgen Vig Knudstorp