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Change from within

We help organizations achieve sustainable change by activating, developing, and connecting people. Not through thick plans, but with practical action and genuine commitment.
We call this Transition Hacking. An approach that makes change practical, human, and scalable.

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Designing regenerative cultures

We believe that change starts with people

Many organizations want to move forward. But real change can only happen if people are able and willing to embrace that change themselves. That is why we help organizations to create a better world to bring their own people along with them in the transition. We do not build change from the top down, but rather from the inside out.

We call this Transition Hacking. An approach that makes change practical, human, and scalable.

We accelerate sustainable change from the inside out

We help organizations realize their sustainability ambitions. We do this by activating, developing, and connecting people. In this way, we build lasting change, step by step.

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Opdracht op maat

From inspiration to realization

We combine strategy with action. Like masterclasses, serious games, transition programs, and change sprints. Our approach is hybrid: partly live, partly online. Always interactive and tailor-made.

We use models such as the X-curve, Design Thinking, and the Inner Development Goals (IDGs). In this way, we help organizations take concrete steps toward their goals.

What we stand for

Giving trust – We believe that people flourish when they are given space. That is why we give trust before we expect it in return.

Taking responsibility – We do what we promise and stand by the choices we make. We take ownership, even when things get tough.

Connecting – We always seek to build relationships. Because real change happens together, in connection with others and with the goal we are pursuing.

Who we are

A team of experts in transition, facilitation, strategy, design thinking, communication, and leadership will work to co-create your transition.

Where we are located

STUDIO.WHY is located in the Netherlands in the monumental station building of Geldermalsen. Here we provide training courses and events.

Easily accessible near the intersection of the A2 and A15 motorways between Utrecht and Den Bosch, with a large free P+R car park. And the train stops right outside the door! You are very welcome!

STUDIO.WHY is also located in South Africa.

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What others say

4.4/5
54 reviews
Marije Thijssen-Janssen

Nice practical training. Gained useful tools to take back into work.

Sandra Willemsen

Fun session with lots of practical tips and tricks, interactive with the other participants and immediately applicable to your work!

Léon Visser

Nice young and dynamic training company with enthusiastic trainers.

Cas van den Wildenberg

Top course and team. The team members are enthusiastic and cooperative. Our assignment included everything we needed to master the design thinking method.

Marjolein Roseboom

Had an inspiring Miro training from Marleen, definitely recommended for a good idea of all the possibilities in Miro and tips and tricks

Syteke Bieringa

Inspiring say! I chose the Masterclass “Design Thinking - Generating real customer value with creativity”. Really great. Within an hour I was taken through the power and method of design thinking in a clear and inspiring way. Thanks Kees, great.

Angelique Arts

Very inspiring Webinar that encourages you to think and reflect on yourself. How wonderful when this can be shared within the organization where you work. Because together you do get further, that was a clear message. Thanks to Kees Froeling, very clear and visually presented!

Douwe van den Wall Bake

The process of innovation is like hurdle walking. A phased process is essential, and guidance at each stage is crucial. STUDIO.WHY's sprints are a powerful method; it's structured, people-oriented - people really enjoy it - and it stimulates creativity through a variety of work forms. For us at TBI, STUDIO.WHY is like the outboard motor of a ship, essential to start!

Natalie Brinkerink-Mulder

STUDIO.WHY helps our corporate clients link digitization issues directly to the organization and actually get people moving. They translate technology into concrete customer cases, identify practical next steps and make sure you can get on with it tomorrow. You'll be amazed at what STUDIO.WHY can achieve in a short time.

Koos de Bie

It is so beautiful and contagious that you as STUDIO.WHY have so much fun together, it is really contagious.

Simone Hein

Psychological safety benefits organizations in many ways. Philips Innovation Services hosted a LEGO® Workshop that facilitated the sharing of deeply personal moments and encouraged us to get to know each other in ways I could never have imagined. This will certainly help make our team stronger, more effective and keep raising the bar.

Bekijk alle 54 reviews

Ready to start moving?

Find out how your organization can accelerate sustainable change. Get in touch or schedule a no-obligation consultation.

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