
We believe that change starts with people
Many organizations want to move forward. But real change can only happen if people are able and willing to embrace that change themselves. That is why we help organizations to create a better world to bring their own people along with them in the transition. We do not build change from the top down, but rather from the inside out.
We call this Transition Hacking. An approach that makes change practical, human, and scalable.

We accelerate sustainable change from the inside out
We help organizations realize their sustainability ambitions. We do this by activating, developing, and connecting people. In this way, we build lasting change, step by step.

From inspiration to realization
We combine strategy with action. Like masterclasses, serious games, transition programs, and change sprints. Our approach is hybrid: partly live, partly online. Always interactive and tailor-made.
We use models such as the X-curve, Design Thinking, and the Inner Development Goals (IDGs). In this way, we help organizations take concrete steps toward their goals.

What we stand for
Giving trust – We believe that people flourish when they are given space. That is why we give trust before we expect it in return.
Taking responsibility – We do what we promise and stand by the choices we make. We take ownership, even when things get tough.
Connecting – We always seek to build relationships. Because real change happens together, in connection with others and with the goal we are pursuing.

Who we are
A team of experts in transition, facilitation, strategy, design thinking, communication, and leadership will work to co-create your transition.

Where we are located
STUDIO.WHY is located in the Netherlands in the monumental station building of Geldermalsen. Here we provide training courses and events.
Easily accessible near the intersection of the A2 and A15 motorways between Utrecht and Den Bosch, with a large free P+R car park. And the train stops right outside the door! You are very welcome!
STUDIO.WHY is also located in South Africa.
Ready to start moving?
Find out how your organization can accelerate sustainable change. Get in touch or schedule a no-obligation consultation.