Understanding the Challenge
The team starts by exploring the context and stakeholders. What is really going on? What is the underlying need?
Empathic conversations
Through interviews and personas, the team delves into the perspective of users and stakeholders. This ensures well-founded insights.
Generating ideas and choose
Based on insights, ideas are generated and translated into promising solutions.
Prototyping
The chosen concept is quickly turned into a tangible prototype. Think of a customer journey, mock-up, landing page, or service blueprint.
Testing and validating
The team tests the prototype with users and collects feedback, which is used to refine the concept.