Introduction and WHY
With this e-learning package, you’ll work through the 10 steps of the Dutch Design Deltas on your own—a framework that organizations worldwide use to solve complex problems and create real value for end users, stakeholders, and the organization.
WHY
Begin the innovation process by defining the client’s needs.
Context Design
In this section, you will explore the context of the issue and identify the question behind the question:
Understand: the why, what, and who of the issue;
Explore: empathetic conversation and trend analysis;
Define: identifying the direction of opportunity: the question behind the question.
Concept Design
In this section, you’ll translate the opportunity (the stakeholders’ actual needs) into a valuable, impactful solution:
Imagine: Brainstorm to generate lots of ideas;
Develop: Develop initial concepts;
Frame: Gather feedback.
Market Design
In this section, you’ll work through several iterations to introduce your solution:
Build: building appropriate prototypes;
Test: conducting experiments with your prototype;
Learn: learning from the results and repeating these iterations.

