These are the coaches who will guide you.

Kees Froeling

Wil je een in-company training, masterclass of webinar, in onze studio of een locatie elders? Dat kan! Via dit formulier kan je een groep aanmelden, wij nemen contact met je op om zaken verder af te stemmen.
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Unlock Your Innovative Potential with the Masterclass on Design Thinking. Learn the difference between Design Thinking and Lean Startup, how to solve complex challenges, the Dutch Design Delta methodology, successful case studies, and how to create a culture of innovation. Join now and elevate your problem-solving skills.
Who is STUDIO.WHY, what do we do, and why do we do it?
You may be familiar with terms such as Agile, Lean Startup, Design Thinking, and Design Sprints. In this section, we provide an overview of how these relate to each other.
In this masterclass, we discuss how creativity can be used to add real customer value. We introduce you to a variant of Design Thinking that focuses on this.
We will take you through an issue that has been addressed in this way before. You will also get to work with a number of techniques that we cover so that you can gain experience with them yourself. You will do this on Miro, a digital collaboration platform.
Finally, we will consider various options if you want to learn more and/or get started yourself to generate customer value in this way. This can be done with in-depth masterclasses, training, or a video course.
Whether you are an aspiring entrepreneur, an established professional, or simply curious about Design Thinking, this Design Thinking masterclass is an excellent stepping stone to explore whether a more extensive training course is right for you. Previous participants have been a diverse group, ranging from project leaders, policymakers, HR specialists, sales, management, marketing, and finance.
The Design Thinking method we cover in this masterclass is part of the Dutch Design Deltas. Scrum elements are also featured in these Dutch Design Deltas.
"Inspiring! Really excellent. Within an hour, it was clear and inspiring at a fast pace!"
Syteke Bieringa
By participating in our activities, you will also work on competencies and skills from the Inner Development Goals Framework.
For this masterclass, these are:
Openness and eagerness to learn
Complexity awareness
Perspective skills
Empathy and compassion
Communication skills
Co-creation skills
Creativity
Perseverance
Creativity
In addition to the open range of webinars and masterclasses, we also offer customized versions for employees of a single organization. These can take the form of an online masterclass, an on-site masterclass, or a more extensive version via a serious game.
We have provided our Masterclass Design Thinking for KPN, the Dutch Ministry of Defense, and some pharmaceutical firms, among others. We have also provided serious games for a large number of organizations in the Netherlands and abroad. These can last from half a day to a full day. Fun, educational, and contributing to a stronger network within the organization!
You will learn what Design Thinking is and how and when to apply it
You will experience how you can gain a lot of insights in a short time using empathic conversation techniques
You will be briefly introduced to a number of different brainstorming techniques
you will receive a verified digital certificate of participation from our blockchain
After completion, you will receive a digital certificate as proof of your participation to the Masterclass Design Thinking. This digital certificate is issued from our secure environment and can easily be shared on social media, for example on your LinkedIn profile. This allows you to show your network that you are investing in your own development.
If you prefer to frame your certificate, you can of course also print the document. All certificates can be downloaded in PDF format and then verified using verification technology.
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