Why to use the project framing canvas?

Utilizing the Project Framing Canvas is crucial for ensuring that the problem being addressed is not only pertinent for the target customer but also for the organization, avoiding decisions based on poorly defined problems.

When to use the project framing canvas?

The Project Framing Canvas should be employed at the beginning stages of the project planning process, before significant resources are allocated to a solution.

How to use the project framing canvas?

To employ the Project Framing Canvas, the following steps should be taken:

1. Identify the target audience for whom value is to be created.
2. Engage in brainstorming to pinpoint their specific problems, frustrations, or challenges.
3. Choose the most pressing problems.
4. Delineate the context in which each problem arises, including timing and location.
5. Understand the importance of solving these problems from the customer’s perspective.
6. Determine the significance of solving these problems from the organization’s perspective