House Owners Community Vereniging Eigen Huis (VEH) wanted to do something about the housing shortage among first-time buyers in the Netherlands. It was already calculated from the government that the Dutch housing market needed about 1 million more houses. Where the government is pushing for new construction, VEH wanted to walk a different path. Indeed, they foresee a longer-term contraction of the Dutch population. Building 1 million houses now will soon lead to vacancy, and thus an unnecessary impact on the environment. How can we solve this?
We are talking about what is rightfully a complex issue with an enormous number of stakeholders and great social relevance. In consultation with the client, we decided to set up a program that consisted in outline:
So unlike traditional trainee programs, here we put a team to work on a joint assignment, training and coaching them to use Entrepreneurial design Thinking to come up with good solutions together. Working in a multidisciplinary team in this way has enormous advantages over traditional traineeships, where a trainee is usually fairly solitary within the field of the training taken.
The program included interviews with more than 100 stakeholders, exploration of trends and technologies, generation of some 1,700 ideas and translation into 12 concepts. After the necessary validations and adjustments, 4 concepts were picked up for realization, partly by the client, partly by other parties.
In addition, the approach led to change within the client’s organization.
Would you like to experience something like this too?
We are dedicated to helping individuals and organizations unlock their innovation potential. Our team offers a range of services including webinars, workshops, tailored programs, coaching, and training that can be tailored to fit your specific needs and goals. Whether you are a large group or an individual seeking one-on-one support, we have options to accommodate you. Contact us today to discover how we can help drive innovation and success within your organization.
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