Home Owners Association – affordable housing for first-time buyers

CHALLENGE

House Owners Community Vereniging Eigen Huis (VEH) wanted to do something about the housing shortage among first-time buyers in the Netherlands. It was already calculated from the government that the Dutch housing market needed about 1 million more houses. Where the government is pushing for new construction, VEH wanted to walk a different path. Indeed, they foresee a longer-term contraction of the Dutch population. Building 1 million houses now will soon lead to vacancy, and thus an unnecessary impact on the environment. How can we solve this?

SOLUTION

We are talking about what is rightfully a complex issue with an enormous number of stakeholders and great social relevance. In consultation with the client, we decided to set up a program that consisted in outline:

  • recruit and select 4 young professionals from diverse backgrounds who would work together over a 10-month period from a question to a solution.
  • supplementing this team with two client employees who would participate part-time in the project
  • set up a personal development approach to which the trainees could devote one day a week
  • Provide a coaching program for employees of the Home Owners Association, so that they too would be introduced to (elements of) Entrepreneurial Design Thinking.

So unlike traditional trainee programs, here we put a team to work on a joint assignment, training and coaching them to use Entrepreneurial design Thinking to come up with good solutions together. Working in a multidisciplinary team in this way has enormous advantages over traditional traineeships, where a trainee is usually fairly solitary within the field of the training taken.

RESULT

The program included interviews with more than 100 stakeholders, exploration of trends and technologies, generation of some 1,700 ideas and translation into 12 concepts. After the necessary validations and adjustments, 4 concepts were picked up for realization, partly by the client, partly by other parties.

In addition, the approach led to change within the client’s organization.

"Right from the start we knew this would become a special journey, how precious for our organization!"

- Commissioner

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