By 2022, at least 578 traffic accidents in the Netherlands will have resulted in at least one death, up from 522 in 2019. The number of accidents with at least one injured has also risen sharply: in 2019 there were 18,298, in 2022 a whopping 21,455. The e-bike appears to play a larger role and especially among people over 50.
The increase in these accidents has several causes. First of all, that the streets are busier. Several new modes of transportation such as electric scooters and fatbikes are changing the streets. The current design of roads and bike lanes are not optimal for this purpose. Casualties are especially high on local city-roads and rural roads. On the other hand, road users must also adapt to these crowds. Cyclists on e-bikes may not always realize how fast they are going, which can lead to dangerous situations.
ANWB brought in the following challenge during the March 2023 Infra Battle:
“How might we increase road safety for e-cyclists so that the number of accidents decreases and the use of e-bikes on the roads becomes safer?”
Participants in the three-day Infra Battle worked in multidisciplinary teams on this issue, among others. They came from BAM Infra Netherlands, Het Kadaster, Prorail and the ANWB, among others. Interviews were held with several experts, including from the Cyclists’ Union and the ANWB. Participants also conducted their own research and talked to mobilists. It became clear to them that the main cause was lack of awareness of the dangers. A concept was devised to work on that. The basis was the combination of an app with visual material and a loyalty system, which stimulates learning and makes people share it in their environment.
In particular, the Infra Battle is designed to allow participants to experience how Entrepreneurial Design Thinking can be used to create solutions together. In an energetic pressure cooker, they also expand their network and work on their personal qualities. Important lesson that often comes back: “we tend to go to the solution too quickly. If you explore the context better you end up with much better solutions.” A lesson that participants take back to their daily work environment.
Would you like to experience something like this too?
We are dedicated to helping individuals and organizations unlock their innovation potential. Our team offers a range of services including webinars, workshops, tailored programs, coaching, and training that can be tailored to fit your specific needs and goals. Whether you are a large group or an individual seeking one-on-one support, we have options to accommodate you. Contact us today to discover how we can help drive innovation and success within your organization.
Education
Public Service
Healthcare
Infra & Mobility
Tech & ICT
Food & Pleasure
Finance
STUDIO.WHY
Genteldijk 5
4191 LD Geldermalsen
The Netherlands
We set the language based on your browser settings. If you would like to visit the site in another language you are most welcome to select that here!
