Our Story
What began with a focus on young talent...
In 2014, we started with the belief that “the future is created by new generations with an entrepreneurial mindset.” Read on to understand the course of our journey.
How it began
Together with young talent, students from Avans University of Applied Sciences in ’s-Hertogenbosch, we took on the challenge to show how work and innovation can be done differently. The result was impressive, and so was our pride!
We were the catalyst for
We were the catalyst for a new HBO Minor, developed the first Design Thinking Curriculum for a high school, played a key role in developing innovation tools for the Catalan education system, and with the Dutch Design School, we established our own training agency.
Formalizing our training agency
With the formalization of our own training agency, a completely new relationship with our clients quickly emerged. We had the opportunity to help the Ministry of Defense train their innovation coaches (350+), assist Efteling in setting up their innovation program, train and facilitate trainees from various construction organizations in innovation within their sector, and with the concept of the transition lab, we activated the Rivierenland region to approach social transitions in a completely contemporary way.
Our belief hasn't changed
Our belief that “the future is created by new generations with an entrepreneurial mindset” has not changed over time. However, we now also understand that the context in which the future is created is crucial to the outcome.
Therefore…
