“Don’t complain, suggest what’s better.”

A quote I live by, and that I use to inspire people around me. I got introduced to it in 2017 when Dries Deroeck pulled off a successful Kickstarter campaign to spread the word on stickers and with art.
Ever since, I remind myself and people I work with that this is the way to go. We can complain whatever we want, things will only change if we start to change them.

When I got introduced to design thinking and workshop facilitation in 2018, I saw a way to inspire more people to innovate more.
Innovation can be either big or small, but it always starts with the same thing: the mindset. When a team, a company or a group of people can get into the same mindset with the same vision, they can accomplish anything.

After a bachelor’s degree in communications and marketing, I started my professional career 17 years ago in software testing, went over marketing, sales and web development straight into design thinking and workshop facilitation.
Loaded with empathy, a natural feel for technology, a hands-on approach and a good understanding of marketing and market dynamics make me a great facilitator.

Together with the STUDIO.WHY team, we will help you to empower your innovative potential and take control of your future.