Why to use the moonschot canvas?

Utilizing the Moonshot Canvas enables teams to identify and formulate objectives that align with a specific mission or question, promoting a mindset of expansive and innovative thinking.

When to use the moonschot canvas?

The ideal time to employ the Moonshot Canvas is at the onset of a project, as it serves as an efficient tool for shaping and communicating a clear vision for the future.

How to use the moonschot canvas?

1. To use the Moonshot Canvas, teams should first rephrase their objective or task into a direct and clear question such as “How can we…”.
2. Then, teams should engage in a brainstorming session to generate ideas for ambitious goals that align with the question.
3. This process should be repeated multiple times, each time pushing for greater ambition.
4. The team should then select the most compelling goal and evaluate the potential impact of its realization.
5. This information should be used to formulate a minimum of three “moonshot” missions that describe the goal and the desired outcome or change.
6. Finally, teams should seek feedback and input from their target audience to refine the moonshot missions and establish intermediate milestones.