Table of contents

Persona canvas serves as a method of crafting a hypothetical representation of an individual, who embodies the characteristics of your target audience.

What is the persona canvas?

Persona canvas serves as a method of crafting a hypothetical representation of an individual, who embodies the characteristics of your target audience.

Why to use the persona canvas?

Utilizing a persona canvas, teams can gain a deeper understanding of their end users by identifying and outlining their unique traits, desires, and objectives.

 

When to use the persona canvas?

It is recommended to utilize a persona canvas in the early stages of research, to gain a clear and comprehensive understanding of the target audience.

 

How to use the persona canvas?

To create an effective persona canvas, start by imagining a representative name, age, occupation, and place of residence for the end user. Proceed by exploring their dislikes and likes, challenges, and aspirations. Conclude by writing a quote that encapsulates their typical manner of speaking. This information can be used as a reference to craft open-ended and neutral questions for interviews.

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