There is also a shortage of staff in elderly care. With the aging of the population that is going on in the Netherlands, this is a problem for many organizations in elderly care. That is why WZW (employers’ association of care and welfare organizations) has asked STUDIO.WHY to find a solution to this problem, with a focus on making elderly care attractive to the young generation; GenZ.
STUDIO.WHY has designed a hybrid Design Sprint in which various elderly care organizations consider in co-creation how elderly care can be made attractive to GenZ. They enter into dialogue with the target group, identify opportunities and convert these opportunities into concepts that are then tested in practice.
The sprint yields four concepts that have been tested with the target group and two concepts are ultimately tested in practice using pilots. The pilots are monitored in the form of supervision to ensure that results are achieved and that the concepts actually contribute to better employment practices for the younger generation.
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STUDIO.WHY
Genteldijk 5
4191 LD Geldermalsen
The Netherlands
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