STUDIO.WHY and Design Thinking

STUDIO.WHY has developed its own Design Thinking methodology because in the general definition the above skills are underexposed. That’s why STUDIO.WHY developed the Dutch Design Delta methodology to leverage Entrepreneurial Design Thinking.

Entrepreneurial Design Thinking

A creative entrepreneurial approach to create value. One that starts with identifying opportunities to create value for others and ends with impactful sustainable solutions.

Entrepreneurial Design Thinking originated from the Design Thinking method, combined with other innovation techniques Lean Start Up and FORTH. Each of these techniques has its own approach and focus to do full justice within innovation processes. Over the years, STUDIO.WHY has continued to develop the Entrepreneurial Design Thinking methodology into a validated and proven innovation methodology with a lot of youthful energy and bundled stubbornness. In other blogs, we will explore the depth of the methodology more and also describe Best Cases. In doing so, we apply the Dutch Design Deltas, a process-based foundation of methodology and mindsets.

The Dutch in Dutch Design Delta’s

What makes Dutch Design Delta’sa different from the traditional Design Thinking approach is in its focus on entrepreneurial behavior. Entrepreneurial behavior is the skill differently to deal with current issues. Entrepreneurial behavior is a triptych:

1. You need to spot opportunities in the current situation
2. Be able to translate these opportunities into value for others
3. And inspire and activate others in this to actually make an impact.

Thus, entrepreneurial behavior is not an individual process. It is a collective process by which you gather others around you to challenge the status quo. Key components to developing that new, desired reality is:

• Giving confidence
• Taking responsibility
• Making connections

Mindset Rules!

So to accomplish this is all about the mindset you have when challenging the status quo. To execute this mindset, we created an appropriate method: the Dutch Design Deltas. You should think of this method as the toolbox of your craft. Just as a carpenter needs a toolbox, a dentist needs his medical equipment or a gymnast needs her training hall and training equipment. We have the materials but how to use and deploy them – so learning to do carpentry, hole-filling or somersaults – we teach you in a safe training environment. Doing is now the best way to learn, so why not try that out in a place where everyone encourages you to just try and do? That’s what we call Failures Heaven!

What can we learn from this:

• Design Thinking has been present in a way for over 50 years. In today’s society with its increasingly complex challenges, Design Thinking is being pushed forward as the approach to doing innovation.
• Looking at current situation where technology is growing exponentially around us, we need to incorporate the essential skills from Design Thinking such as Empathy and Creativity into our daily thinking and doing in order to deal with contemporary changes.
• Design Thinking is now much more than a method. It is a mindset that requires a certain attitude in which you are constantly looking for what opportunities you see around you and can translate them into something valuable.
• Despite the popularity around Design Thinking, there is still much more to learn and discover within this body of thought. Whereas organizations are always subject to having to be able to adapt to the world around them, this external change requires internal innovation. Internal innovation can only be possible in an environment where there is an effective working culture: one with the empathy to empathize with the end user, one that drives creativity to design the possible solutions and one that enables you to express your entrepreneurial behavior.