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We’ve all brainstormed. Whether this is in the workplace or on a private basis, most people are familiar with it. You can brainstorm in many ways or through various techniques. We will highlight a number of methods to keep you up to date.

Brainstorming method

The brainstorming method is a process of generating ideas and solutions by actively engaging in thought and discussion with a group of people. It is typically used to find creative solutions to problems or challenges.

Here are the basic steps of the brainstorming method:

  1. Define the problem or challenge: Clearly define the problem or challenge you are trying to solve. This will help to focus the brainstorming session and ensure that the ideas generated are relevant to the task at hand.
  2. Assemble a diverse group of people: Gather a diverse group of people who can bring different perspectives and experiences to the table. This will help to ensure that a wide range of ideas is generated.
  3. Encourage wild ideas: Encourage participants to come up with as many ideas as possible without worrying about criticism or evaluation. It’s important to create a safe and supportive environment where people feel comfortable sharing their ideas.
  4. Use prompts or techniques to stimulate ideas: You can use prompts or techniques (such as SCAMPER or Six Thinking Hats) to stimulate ideas and help people think creatively.
  5. Record and organize the ideas: Make sure to record all of the ideas that are generated, and organize them in a way that makes it easy to review and discuss them.
  6. Evaluate and select the best ideas: Once you have a list of ideas, evaluate them based on criteria such as feasibility, impact, and potential return on investment. Select the best ideas to move forward with.

By following these steps, you can effectively use the brainstorming method to generate ideas and find creative solutions to problems.

 

Brainstorming Rules

Here are some general rules that can help to ensure that a brainstorming session is productive and effective:

  1. Define the problem or challenge: Clearly define the problem or challenge you are trying to solve. This will help to focus the brainstorming session and ensure that the ideas generated are relevant to the task at hand.
  2. Encourage wild ideas: Encourage participants to come up with as many ideas as possible without worrying about criticism or evaluation. It’s important to create a safe and supportive environment where people feel comfortable sharing their ideas.
  3. One person talks at a time: To ensure that everyone has a chance to contribute, it’s important to follow the rule of one person talking at a time. This helps to prevent people from talking over each other and ensures that all ideas are heard and recorded.
  4. Avoid criticism: During the brainstorming process, it’s important to avoid criticizing or evaluating ideas. The goal is to generate as many ideas as possible, so it’s important to keep an open mind and not worry too much about whether an idea is good or bad.
  5. Record and organize the ideas: Make sure to record all of the ideas that are generated, and organize them in a way that makes it easy to review and discuss them.

By following these rules, you can help to ensure that your brainstorming session is productive and effective, and that you are able to generate a wide range of ideas.

 

Brainstorming questions

Here are a few examples of questions that can be used to stimulate ideas during a brainstorming session:

  1. What are the most pressing issues facing our organization?
  2. How can we improve the customer experience?
  3. What are some new opportunities for growth?
  4. How can we streamline our processes to save time and money?
  5. What are some untapped markets or target audiences we could consider?
  6. How can we differentiate ourselves from the competition?
  7. How can we leverage technology to improve our products or services?
  8. What are some creative ways to solve this problem?
  9. What are some unconventional approaches we could take?
  10. How can we turn this challenge into an opportunity?

These are just a few examples of questions that can be used to stimulate ideas during a brainstorming session. It’s important to tailor the questions to the specific problem or challenge being addressed, and to encourage participants to come up with as many ideas as possible without worrying about criticism or evaluation.

 

Brainstorming session

A brainstorming session is a meeting or gathering where a group of people actively engages in thought and discussion in order to generate ideas and find solutions to problems or challenges. The goal of a brainstorming session is to encourage creative thinking and come up with as many ideas as possible without worrying about criticism or evaluation.

 

Brain dump example

A brain dump is a process of quickly and spontaneously writing down all of the ideas, thoughts, or tasks that are currently on your mind. The goal of a brain dump is to get everything out of your head and onto paper, so that you can better organize and prioritize your thoughts.

Here is an example of a brain dump:

  • Call the plumber about the leaky faucet
  • Finish the presentation for tomorrow’s meeting
  • Make a grocery list for the weekend
  • Book a hotel for the upcoming vacation
  • Sign up for that yoga class
  • Write a thank-you note to Aunt Mary
  • Research new car models
  • Buy a birthday present for Sarah
  • Update the budget spreadsheet

As you can see, a brain dump can include a wide range of ideas, thoughts, and tasks. The goal is to get everything out of your head and onto paper, so that you can better organize and prioritize your thoughts.

 

 

Brainstorming with STUDIO.WHY

STUDIO.WHY is happy to help you go through the brainstorming methods and set up a successful session. Are you curious about how we give substance to brainstorming? Then follow  our free webinarsfree email course or training courses. Do you want to know more or do you have any questions? Please fill in the contact form below without obligation so that we can discuss the possibilities together!

 

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