Konica Minolta is a global player on printing and document management. Over the last years people make less copies and reduce the amount of prints, als more often information is shared via digital means. This lead to the need for changing the portfolio. During Covid, the decrease increased, making in inevitable to make different decisions on scope and services. STUDIO.WHY was asked to help the organization in the Benelux in this journey.
Together with senior leadership and HR we designed a program regarding customer obsession. Five teams were formed across the organization. Twentyfive employees took it upon them to find new areas of service based on clients demands and trends. We guided the teams through masterclasses regarding the Dutch Design Deltas and supported them during the fieldwork they did. On a regular basis, two SLT-members joined the teams, listening to the name “Godfathers”. They chalenged the teams, helped them to remove obstacles and joined in decision making together with the teams. Also various keynotes were arranged, like by Peter Vermeulen, former HR Leader at Amazon. The program was combined with the European project to raise awareness for key values in the corporate culture.
The teams presented their concepts to the Senior Leadership Team and elements were adopted in next steps. Also the approach was shared among HR Leaders within Europe, as a good example to integrate the culture development and portfolio development in one program, so both activities are even more aligned and boost one another.
Would you like to experience something like this too?
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STUDIO.WHY
Genteldijk 5
4191 LD Geldermalsen
The Netherlands
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